Tag Archives: Google+

Another Controversial Change from Google

February 17th, 2012

Google’s latest move to better integrate its services is coming under fire from the European Union and online privacy advocates.

If you have used Google lately, you have likely seen the little banner popping up at the top of the page, announcing, “We’re changing our privacy policy and terms.” You have the option to “Learn More” or to “Dismiss.” It is likely that many people have already clicked “Dismiss,” but the consequences of these changes may come back to haunt us.

Google explained the reason for its move as “our desire to create one beautifully simple and intuitive experience across Google.” Authorities in the European Union did not see the move as benign, immediately telling Google to put off its March 1 start date until they had a chance to review the change.

The issue with Google, as with Facebook, is the massive amounts of personal data the company collects from users. Everything you ever searched for, all emails ever sent or received from your Gmail account, every conversation you ever had on Google Voice; Google stores all of this. The company’s proposed change will integrate all this information even further.

While Google’s famous motto is “do no evil,” the same cannot be said of hackers. It seems inevitable that the company’s security will eventually be breached, which could be disastrous for millions of users.

The European Union wants users to have the option to request the deletion of their data, an option that would allow users consumer protection. Such an option would be beneficial to all users, not just those in the European Union.

Sarelson Law Firm – Miami litigation attorneys

 

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Google Will Pay You

February 15th, 2012

As Google faces criticism over changes to its privacy policy, the search giant has announced a new program in which it will pay users to allow tracking of the sites they visit.

Through a project called Screenwise, interested users can install a browser extension that monitors every site they visit. Signing up will earn users a $5 Amazon gift card. They will then be eligible for another $5 card every three months that they stick with the program, up to a $25 maximum. The company says it is thinking about what further amounts it could add for people who last more than 12 months.

“It’s our way of saying ‘Thank you’,” said a Google spokesperson.

Google is attempting to take Screenwise even further. If the user will set up a data collector router and then install the Chrome extension on every computer he or she uses, Google will pay $100 for signing up and $20 a month for a full year.

Google says the idea for Screenwise developed around the first of the year, and Google has not linked the program in any way to the criticism it has been drawing over its questionable consumer protection policies.

Sarelson Law Firm – Miami litigation attorneys

 

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A Single Privacy Policy for Google

February 13th, 2012

Google has announced it will be combining the majority of its products under one privacy policy, allowing a “simpler, more intuitive” experience for its users.

As an example, Google says that it will take into consideration the context of searches based on the user information and activities. If you are an import car enthusiast, Google will skew the results of a search for “Jaguar” towards cars instead of the large cat. With Google Docs or Gmail, auto correct might suggest spellings based on prior content you had created.

According to a video created by Google, “It may even be able to tell you when you’ll be late for a meeting based on your location, your calendar and local weather conditions. All of which means we’re not just keeping your private stuff private. We’re making it more useful to you in your daily life too.”

It is unclear how the new policy will allow Google to cross-pollinate information, as the company has already been doing so for some time.

Executive director of the Electronic Privacy Information Center (EPIC), Mark Rotenberg, is worried the changes will lead to a further erosion of user privacy.

“These privacy policy consolidations have always led to a lowering of overall privacy standards,” he said. “That was the exact experience with the Gmail privacy policy when Google Buzz was introduced.”

It will be interesting to see how Google’s plans will unfold, and what kind of consumer protection backlash the company will have to deal with when they do.

Sarelson Law Firm – Miami litigation attorneys

 

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